HelpAnalyticsAudience & Geography
Open Analytics
GUIDE 5 min read

Audience &
Geography

Discover where your visitors are from, which browsers and devices they use, and when they're most active with the peak hours heatmap.

Geographic Distribution

The largest card in the analytics dashboard, spanning 2 columns. It shows a comprehensive view of where your audience is located with a visual layout divided into two columns.

Top Country Highlight

A gradient card showing your #1 country with flag, visitor count, and percentage — at a glance

Country List

Up to 10 countries listed with flags, percentages, visit counts, and color-coded progress bars

Region Breakdown

Visitors grouped into Americas, Europe, Asia Pacific, and Others with per-region totals and mini progress bars

Total Summary

Footer showing total visitors and number of countries worldwide

Region Classification

Countries are automatically grouped into 4 regions

🌎

Americas

Includes: US, CA, BR, MX, AR, CO, CL, PE, VE, EC

🌍

Europe

Includes: GB, DE, FR, IT, ES, NL, PL, BE, SE, AT, CH, NO, DK, FI, IE, PT

🌏

Asia Pacific

Includes: IN, CN, JP, KR, AU, SG, MY, ID, TH, PH, VN, NZ, PK, BD, HK, TW

🌐

Others

Includes: All other countries

Browsers

Which browsers your visitors use

Chrome

Most popular — Google's browser

~65%

Safari

Apple devices (iPhone, iPad, Mac)

~20%

Firefox

Mozilla's privacy-focused browser

~8%

Edge

Microsoft's Chromium-based browser

~5%

Other

Opera, Brave, Samsung Internet, etc.

~2%

Operating Systems

OS distribution of your visitors

Windows

Desktop PCs and laptops

macOS

Apple Mac computers

iOS

iPhones and iPads

Android

Android phones and tablets

Linux

Linux desktops (rare)

Peak Hours Heatmap

When your visitors are most active

A 24-cell grid (hours 0-23) where each cell's background color intensity indicates visitor volume. Darker pink = more visitors. The grid is split into two rows:

Row 1: Hours 0-11 (Midnight to 11 AM)

0
1
2
3
4
5
6
7
8
9
10
11

Row 2: Hours 12-23 (Noon to 11 PM)

12
13
14
15
16
17
18
19
20
21
22
23
Low traffic
High traffic

💡 How to use: Hover over any cell to see the exact hour and view count. Schedule your social media posts 1-2 hours before your peak hour to catch visitors as they arrive. Each cell also has a tooltip like "19:00 • 14 views".

Tips & Best Practices

If your top country doesn't match your target audience, reconsider where you're promoting your page

Peak Hours help you schedule social media posts for maximum impact — post 1-2 hours before the peak

High Asia Pacific traffic? Make sure your page loads fast on mobile — common in that region

Browser data helps if you notice display issues — test your page on the top 2-3 browsers shown

A diverse country mix means your content has global appeal — consider multi-language descriptions

The pink intensity in Peak Hours directly correlates with visitor volume — darker = more visitors

Know your audience

See where your visitors are from and when they visit.

View Geography

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